:root {
  --green: #17382E;   /* Pullman green: ink and hero */
  --enamel: #EDF1EE;  /* station-sign enamel: page */
  --paper: #FFFFFF;
  --steel: #4F5F59;   /* secondary text */
  --lantern: #F2A81D; /* signal lantern: the one accent */
  --mist: #C9D7D0;    /* text on green */
  --max: 68rem;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--enamel);
  color: var(--green);
  font-family: "Source Serif 4", Georgia, "Times New Roman", serif;
  font-size: 1.125rem;
  line-height: 1.65;
}
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 1.25rem; }
h1, h2, h3, .brand, button, .cta, label {
  font-family: "Archivo", "Helvetica Neue", Arial, sans-serif;
}
a { color: inherit; }
:focus-visible { outline: 3px solid var(--green); outline-offset: 3px; }
.skip { position: absolute; left: -999px; top: 0; background: var(--paper); color: var(--green); padding: .5rem 1rem; z-index: 10; }
.skip:focus { left: 0; }

/* Hero */
.hero { background: var(--green); color: #fff; padding: 1.25rem 0 4.5rem; }
.hero :focus-visible { outline-color: #fff; }
.brand { font-weight: 800; font-stretch: 110%; font-size: 1.15rem; letter-spacing: .01em; text-decoration: none; display: inline-block; padding: .5rem 0; }
.top { display: flex; justify-content: space-between; align-items: center; gap: 1rem; }
.top nav a { font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 600; text-decoration: none; padding: .5rem 0; display: inline-block; border-bottom: 2px solid transparent; }
.top nav a:hover, .top nav a[aria-current="page"] { border-bottom-color: var(--lantern); }
.hero--page { padding-bottom: 3.5rem; }
.hero.hero--page h1 { font-size: clamp(2rem, 5vw, 3.1rem); max-width: 20ch; margin-top: 3rem; }
.hero h1 { margin: 3.5rem 0 0; font-weight: 800; font-stretch: 108%; line-height: 1.06; letter-spacing: -.01em; font-size: clamp(1.95rem, 4.8vw, 3.4rem); max-width: 24ch; }
.hero h1 span { display: block; }
.myth { color: var(--mist); font-weight: 600; margin-bottom: .5em; }
.claim { color: #fff; font-weight: 850; }
.hero .lede { margin: 1.75rem 0 0; max-width: 44ch; color: var(--mist); }
.signup { margin-top: 2.25rem; max-width: 36rem; }
.signup label { display: block; font-weight: 600; font-size: .95rem; margin-bottom: .4rem; }
.row { display: flex; flex-wrap: wrap; gap: .75rem; }
.row input { flex: 1 1 15rem; min-width: 0; font: inherit; font-size: 1rem; padding: .85rem 1rem; border: 2px solid transparent; border-radius: 4px; background: var(--paper); color: var(--green); }
button, .cta { font-weight: 700; font-size: 1rem; padding: .85rem 1.4rem; border: 0; border-radius: 4px; background: var(--lantern); color: var(--green); cursor: pointer; text-decoration: none; display: inline-block; }
button:hover, .cta:hover { background: #FFBE3D; }
.fine { margin: .75rem 0 0; font-size: .95rem; color: var(--mist); }
#signup-msg { margin: .75rem 0 0; font-weight: 600; min-height: 1.5em; }

/* Offer */
section { padding: 4.5rem 0; }
h2 { margin: 0 0 1rem; font-weight: 800; font-stretch: 105%; line-height: 1.15; font-size: clamp(1.5rem, 3.2vw, 2.1rem); max-width: 26ch; }
.intro { max-width: 52ch; margin: 0; color: var(--steel); }

/* Three stops on one line: the order you ask the questions */
.stops { list-style: none; margin: 3rem 0 0; padding: 0; display: grid; gap: 2rem; position: relative; --draw: draw-y; }
.stops::before { content: ""; position: absolute; left: calc(.55rem - 2px); top: .55rem; bottom: .55rem; width: 4px; background: var(--green); transform-origin: top; }
.stop { position: relative; padding-left: 2.5rem; }
.stop::before { content: ""; position: absolute; left: 0; top: .3rem; width: 1.1rem; height: 1.1rem; border-radius: 50%; background: var(--lantern); border: 3px solid var(--green); }
.stop h3 { margin: 0 0 .35rem; font-weight: 800; font-size: 1.3rem; line-height: 1.2; }
.stop p { margin: 0; color: var(--steel); max-width: 34ch; }
@media (min-width: 48rem) {
  .stops { grid-template-columns: repeat(3, 1fr); gap: 2.5rem; --draw: draw-x; }
  /* line runs from the first stop to the third, then ends */
  .stops::before { left: 0; right: calc(33.333% - 2.217rem); top: calc(.55rem - 2px); bottom: auto; width: auto; height: 4px; transform-origin: left; }
  .stop { padding-left: 0; padding-top: 2.25rem; }
  .stop::before { top: 0; }
}
@keyframes draw-x { from { transform: scaleX(0); } to { transform: scaleX(1); } }
@keyframes draw-y { from { transform: scaleY(0); } to { transform: scaleY(1); } }
@keyframes arrive { from { opacity: 0; transform: scale(.4); } to { opacity: 1; transform: scale(1); } }
/* Motion: armed by script only when motion is allowed; runs once, when the line scrolls into view */
.stops.armed::before { transform: scale(0); }
.stops.armed .stop::before { opacity: 0; }
.stops.armed.run::before { animation: var(--draw) 1.2s .15s cubic-bezier(.3,.7,.2,1) both; }
.stops.armed.run .stop::before { animation: arrive .35s ease-out both; }
.stops.armed.run .stop:nth-child(1)::before { animation-delay: .25s; }
.stops.armed.run .stop:nth-child(2)::before { animation-delay: .7s; }
.stops.armed.run .stop:nth-child(3)::before { animation-delay: 1.15s; }
.offer-cta { margin-top: 3rem; }
.offer-cta .cta { background: var(--green); color: #fff; }
.offer-cta .cta:hover { background: #24503F; }

/* About */
.about { background: var(--paper); }
.about .prose { max-width: 38rem; }
.about p { margin: 0 0 1.1rem; }
.about .prose h2 { margin: 2.75rem 0 .9rem; }
.about .prose h2:first-child { margin-top: 0; }
.about .prose .cta { margin-top: 1.5rem; background: var(--green); color: #fff; }
.about .prose .cta:hover { background: #24503F; }

footer { background: var(--green); color: var(--mist); padding: 2.5rem 0; font-size: 1rem; }
footer :focus-visible { outline-color: #fff; }
footer .wrap { display: flex; flex-wrap: wrap; gap: 1rem 2rem; justify-content: space-between; }
footer ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: .5rem 1.5rem; }
footer p { margin: 0; }
footer .wrap { align-items: center; }
.foot-links { display: flex; flex-wrap: wrap; align-items: center; gap: .5rem 1.75rem; }
footer ul.social { gap: .25rem; }
.social a { display: inline-flex; align-items: center; justify-content: center; width: 2.75rem; height: 2.75rem; border-radius: 50%; color: var(--mist); text-decoration: none; }
.social a:hover { color: var(--lantern); }
.social svg { width: 1.5rem; height: 1.5rem; fill: currentColor; }

/* Nav with several links */
.top { flex-wrap: wrap; }
.top nav { display: flex; flex-wrap: wrap; gap: .25rem 1.25rem; }

/* Blog */
.kicker { margin: 3rem 0 0; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 700; font-size: .9rem; letter-spacing: .08em; text-transform: uppercase; color: var(--lantern); }
.kicker a { text-decoration: none; }
.kicker + h1 { margin-top: .75rem !important; }
.byline { margin: 1.25rem 0 0; font-size: .95rem; color: var(--mist); }
.post-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 1.25rem; max-width: 44rem; }
.post-card { background: var(--paper); border-left: 4px solid var(--lantern); padding: 1.5rem 1.5rem 1.4rem; border-radius: 0 4px 4px 0; }
.post-card .byline { margin: 0 0 .4rem; color: var(--steel); }
.post-card h2 { margin: 0 0 .5rem; font-size: clamp(1.3rem, 2.6vw, 1.6rem); }
.post-card h2 a { text-decoration: none; }
.post-card h2 a:hover { text-decoration: underline; text-decoration-color: var(--lantern); text-underline-offset: .2em; }
.post-card p { margin: 0; color: var(--steel); }
.prose em { color: var(--steel); }
.post-end { margin-top: 3rem; padding-top: 2rem; border-top: 2px solid var(--enamel); }
.post-end p { font-weight: 600; }
.prose a:not(.cta) { text-decoration-color: var(--lantern); text-underline-offset: .2em; }
article.about { padding: 4.5rem 0; }

/* Pillar: seven stops, always a vertical line */
.stops.route { grid-template-columns: 1fr; gap: 2.5rem; max-width: 44rem; }
.stops.route::before { left: calc(.55rem - 2px); right: auto; top: .55rem; bottom: .55rem; width: 4px; height: auto; }
.stops.route .stop { padding: 0 0 0 2.75rem; }
.stops.route .stop::before { top: .3rem; }
.stops.route .stop p { max-width: 60ch; margin: 0 0 .6rem; }
.step-num { font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 700; font-size: .85rem; letter-spacing: .08em; text-transform: uppercase; color: var(--steel); margin: 0 0 .2rem !important; }
.stops.route .stop .step-take { color: var(--green); font-weight: 600; }
.soon { font-size: .9rem; font-style: italic; }
@media (max-width: 30rem) { .top nav { gap: .25rem .9rem; } .top nav a { font-size: .95rem; } }

/* Logo */
.brand { display: inline-flex; align-items: center; gap: .6rem; }
.brand img { width: 54px; height: auto; display: block; }
@media (max-width: 30rem) { .brand img { width: 44px; } }

/* Coming soon homepage (temporary) */
.soon-page { background: var(--green); color: #fff; min-height: 100vh; display: flex; flex-direction: column; }
.soon-main { flex: 1; display: flex; align-items: center; padding: 4rem 0 3rem; }
.soon-main :focus-visible { outline-color: #fff; }
.soon-logo { width: 140px; height: auto; display: block; }
.soon-brand { font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 800; font-stretch: 110%; font-size: 1.15rem; margin: 1rem 0 0; }
.soon-main h1 { margin: 2.5rem 0 0; font-weight: 800; font-stretch: 108%; line-height: 1.06; letter-spacing: -.01em; font-size: clamp(1.95rem, 4.8vw, 3.4rem); max-width: 24ch; }
.soon-main h1 span { display: block; }
.soon-main .lede { margin: 1.75rem 0 0; max-width: 44ch; color: var(--mist); }
.soon-tag { display: inline-block; margin: 2rem 0 0; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; font-size: .95rem; color: var(--green); background: var(--lantern); padding: .45rem .9rem; border-radius: 4px; }
.soon-follow { margin-top: 2.5rem; }
.soon-follow p { margin: 0 0 .25rem; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 600; color: var(--mist); }
.soon-follow ul { list-style: none; margin: 0 0 0 -.5rem; padding: 0; display: flex; gap: .25rem; }
.soon-page footer { border-top: 1px solid rgba(255,255,255,.12); padding: 1.5rem 0; }
.soon-main .wrap { width: 100%; }

/* Imported articles (from seortp.com, 2026-10-12): WordPress block markup inside .prose */
.prose img { max-width: 100%; height: auto; border-radius: 4px; }
.prose figure { margin: 2rem 0; }
.prose .featured { margin: 0 0 2rem; }
.prose figcaption, .prose .wp-element-caption { font-size: .95rem; color: var(--steel); margin-top: .5rem; }
.prose h3 { margin: 2.25rem 0 .75rem; font-weight: 800; font-size: 1.3rem; line-height: 1.25; }
.prose h4 { margin: 1.75rem 0 .5rem; font-weight: 700; font-size: 1.1rem; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; }
.prose ul, .prose ol { padding-left: 1.3rem; margin: 0 0 1.1rem; }
.prose li { margin: .35rem 0; }
.prose blockquote, .prose .wp-block-pullquote blockquote { margin: 2rem 0; padding: .25rem 0 .25rem 1.25rem; border-left: 4px solid var(--lantern); font-size: 1.2rem; }
.prose hr, .prose .wp-block-separator { border: 0; border-top: 2px solid var(--enamel); margin: 2.5rem 0; }
.prose table { border-collapse: collapse; width: 100%; display: block; overflow-x: auto; font-size: 1rem; }
.prose td, .prose th { border: 1px solid var(--mist); padding: .5rem .7rem; text-align: left; }
.prose .video-frame { position: relative; aspect-ratio: 16 / 9; }
.prose .video-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; border-radius: 4px; }
.prose iframe { max-width: 100%; border: 0; }
.prose .aligncenter, .prose .has-text-align-center { text-align: center; }
.prose .aligncenter img { margin: 0 auto; }
.prose .wp-block-columns { display: flex; flex-wrap: wrap; gap: 1.5rem; }
.prose .wp-block-column { flex: 1 1 14rem; min-width: 0; }
.prose .wp-block-media-text { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; align-items: center; margin: 2rem 0; }
.prose .wp-block-media-text__media img { width: 100%; }
@media (max-width: 40rem) { .prose .wp-block-media-text { grid-template-columns: 1fr; } }
.prose .wp-block-cover { background: var(--green); color: #fff; border-radius: 4px; padding: 2rem 1.5rem; margin: 2rem 0; text-align: center; }
.prose .wp-block-cover p { margin: 0 0 1rem; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 800; font-size: 1.6rem !important; letter-spacing: 0 !important; line-height: 1.2 !important; text-align: center !important; }
.prose .wp-block-cover__background { display: none; }
.prose .wp-block-buttons { display: flex; flex-wrap: wrap; gap: .75rem; margin: 1.5rem 0; }
.prose .wp-block-cover .wp-block-buttons { justify-content: center; margin: 0; }
.prose .wp-block-button__link { font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 700; font-size: 1rem !important; padding: .85rem 1.4rem !important; border-radius: 4px; background: var(--lantern) !important; color: var(--green) !important; text-decoration: none; display: inline-block; }
.prose .schema-faq-section { border-left: 4px solid var(--lantern); background: var(--enamel); padding: 1rem 1.25rem; margin: 1rem 0; border-radius: 0 4px 4px 0; }
.prose .schema-faq-question { display: block; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; }
.prose .schema-faq-answer { margin: .4rem 0 0; }
.prose .wp-block-spacer { height: 1rem !important; }
.prose .social-row { list-style: none; padding: 0; display: flex; flex-wrap: wrap; gap: .5rem 1rem; }
.prose p:empty { display: none; }

/* Homepage: seven stops (vertical on phones, one line across on wide screens) */
.stops.seven .stop .step-num { margin-bottom: .2rem !important; }
@media (min-width: 48rem) and (max-width: 63.99rem) {
  .stops.seven { grid-template-columns: 1fr; gap: 1.75rem; --draw: draw-y; }
  .stops.seven::before { left: calc(.55rem - 2px); right: auto; top: .55rem; bottom: .55rem; width: 4px; height: auto; transform-origin: top; }
  .stops.seven .stop { padding: 0 0 0 2.5rem; }
  .stops.seven .stop::before { top: .3rem; }
  .stops.seven .stop p { max-width: 60ch; }
}
@media (min-width: 64rem) {
  .stops.seven { grid-template-columns: repeat(7, 1fr); gap: 1.25rem; }
  .stops.seven::before { right: calc(14.286% - 1.62rem); }
  .stops.seven .stop h3 { font-size: 1.1rem; }
  .stops.seven .stop p { font-size: .95rem; }
}
.stops.armed.run .stop:nth-child(4)::before { animation-delay: 1.4s; }
.stops.armed.run .stop:nth-child(5)::before { animation-delay: 1.65s; }
.stops.armed.run .stop:nth-child(6)::before { animation-delay: 1.9s; }
.stops.armed.run .stop:nth-child(7)::before { animation-delay: 2.15s; }
.stops.seven.armed.run .stop:nth-child(2)::before { animation-delay: .4s; }
.stops.seven.armed.run .stop:nth-child(3)::before { animation-delay: .55s; }
.stops.seven.armed.run .stop:nth-child(4)::before { animation-delay: .7s; }
.stops.seven.armed.run .stop:nth-child(5)::before { animation-delay: .85s; }
.stops.seven.armed.run .stop:nth-child(6)::before { animation-delay: 1s; }
.stops.seven.armed.run .stop:nth-child(7)::before { animation-delay: 1.15s; }

/* Homepage: recent articles */

.recent-grid { max-width: none; margin-top: 2rem; }
@media (min-width: 40rem) { .recent-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 64rem) { .recent-grid { grid-template-columns: repeat(3, 1fr); } }
.post-card h3 { margin: 0 0 .5rem; font-size: 1.2rem; line-height: 1.25; }
.post-card h3 a { text-decoration: none; }
.post-card h3 a:hover { text-decoration: underline; text-decoration-color: var(--lantern); text-underline-offset: .2em; }
.all-link { margin: 2rem 0 0; font-family: "Archivo", "Helvetica Neue", Arial, sans-serif; font-weight: 700; }
.all-link a { text-decoration-color: var(--lantern); text-underline-offset: .2em; }

.post-end .post-email { font-weight: 400; margin-top: 1rem; }