Most people think what makes you better at sales is the money. I think it’s actually love of the game.

Plain talk on selling marketing services. Written for agency owners, managers, and salespeople.

Are you skipping any of these?

The sales process is taught a little differently at each company. What does not change are the steps. You may find variations from what I teach, but this is my view of the consultative sales process.

  1. Step 1

    Prospecting

    Pipeline is your future, not a report.

  2. Step 2

    Qualifying

    Are they the right customer?

  3. Step 3

    Rapport

    Honesty compounds.

  4. Step 4

    Questions

    Fundamental to any sale.

  5. Step 5

    Presentation

    Give them a vision.

  6. Step 6

    Objections

    Prepare for every one before you hear it.

  7. Step 7

    Closing

    Ask for the sale.

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Learned by doing

I am Rob Delory and I have sold digital marketing for more than 15 years. I wasn’t a natural, and it took me a while to truly understand the sales process.

What changed was the work. I took every meeting I could, tried different approaches, and asked more questions than anyone I knew.

I can teach these skills because of how I got there.

The Sales Train is where I am putting that on paper. Honest selling, the basics done well, and no kept secrets.

I look forward to talking with you.