The Sales Train

Notes from the field

Stories, a few contrarian takes, and the fundamentals done well. Written for people who sell marketing services and the people who manage them.

  • It’s love of the game, not the money

    The money is great. It isn’t what made me better at sales.

  • Sales Appointment Setters in Marketing Agencies

    Understanding the role of appointment setters in agencies and how they boost efficiency, improve lead quality, and increase conversion rates.

  • How Do You Get a Job In Marketing Without Experience

    Discover how to break into marketing without prior experience. Learn practical tips and strategies to gain hands-on skills.

  • Finding Growth with Annual Recurring Revenue for Marketing Agencies

    Discover how marketing agencies can leverage ARR to achieve financial growth. Learn strategies for increasing ARR through retainer-based services, client retention, and innovative revenue models.

  • Why Choose Sales As A Career?

    A versatile and lucrative specialty For most people, sales is a career like almost any other. For me, it was a very big opportunity. Years ago, outside of…

  • Account and Prospect Classifications

    Marketing and sales departments have for years qualified clients and their target market through many methods.

  • Consultative Selling Approach

    Enhance your sales strategy with a comprehensive overview of consultative selling for marketing agencies. Elevate your sales game by mastering a structured, client-focused approach.

  • How to Role Play with your Sales Team

    When looking to coach your employees you will likely find the most effective exercise to be role playing. This activity can be in a one on one or in a group setting.

  • Agency Sales Terms

    To fully immerse yourself in sales it is useful to have a reference for some of the more common and lesser known terms in the industry.

  • Hiring The First Sales Rep For Your Marketing Agency

    Making the transition from business owner to sales manager is not an easy step. Here are some things to consider for that first hire.

  • What is a CRM?

    Aside from email and your online calendar, a CRM software solution is probably the most important software purchase for your agency sales team.

  • Sales Compensation In Agencies

    For those new to sales, you will see all sorts of different compensation plans. Let's walk through some of the terms you will hear.

  • Lunch & Learns for Sales Teams

    Most sales managers in agencies know the importance of keeping their sales team up to date on new processes, technology or even updates to your service offerings.

  • What is Your Sales Pipeline?

    Understanding what a sales pipeline is and how to plan it is vital for reps and managers.

  • What is a Sales Debrief?

    Whether you win or lose a sale, there is a lot of value in discussing why. This can help improve your sales process and bring in more business.

  • What is a Boiler Room?

    Discover effective sales strategies for marketing agencies and sharpen your skills with our comprehensive approach. Learn more today.

  • What is an Account Executive?

    While sales positions can take on numerous names within organizations, this particular term has usually referred to a person responsible for existing customers.

  • B2B vs. B2C Marketing:

    Explore the differences between B2B and B2C marketing. Discover strategic considerations and marketing channels for agencies on behalf of their clients.

  • How Marketing Agencies Drive Lead Generation for Small Businesses and for Themselves

    Learn about the most effective digital marketing tactics and their results in boosting brand awareness and leadgen for sales opportunities.

  • SWOT Analysis for Marketing Agencies

    Learn how to conduct a SWOT analysis to enhance your marketing strategies and provide exceptional value to clients with this comprehensive approach.

  • Using Answer The Public for Sales People

    If you are a sales person looking for a quick and easy content generator for sales presentations, check out how to use this tool.

  • Free Rank Checker for Agency Salespeople

    Sales does not always have access to the cool tools that marketing people use daily. If you just use rank tracker to build presentations, here you go.